{"id":2882,"date":"2019-06-20T15:01:43","date_gmt":"2019-06-20T13:01:43","guid":{"rendered":"http:\/\/alatis.eu\/?p=2882"},"modified":"2019-06-20T15:01:43","modified_gmt":"2019-06-20T13:01:43","slug":"swissness-brands-can-affirm-true-swiss-identity-for-product-service-part-two","status":"publish","type":"post","link":"https:\/\/alatis.eu\/en\/swissness-brands-can-affirm-true-swiss-identity-for-product-service-part-two\/","title":{"rendered":"Swissness and brands: how can you affirm a true Swiss identity for a product or service? (part two)"},"content":{"rendered":"

Swissness and brands: how can you affirm a true Swiss identity for a product or service? (Part two) <\/b><\/h1>\n

\"Le<\/p>\n

As we already have discussed industrial and natural products in our previous issue, we\u2019ll now look at how we can define Swissness for food products and services.<\/p>\n

For food products, at least 80% of the raw ingredient weight of the product must come from Switzerland, and the food must be processed in Switzerland. There are however certain exceptions to this 80% rule, due to self-sufficiency rates for products which do not exist in Switzerland or, for reasons out of the control of the producers, which are not currently available. \u00a0For example, if the self-sufficiency rate for cocoa is lower than 20%, this ingredient will not be taken into account in the calculations made by Swiss chocolate companies. On the other hand, the crucial transformation from cocoa to chocolate must take place in Switzerland – this is, for example, the case for Villars(R)\u00a0<\/span><\/sup>chocolate, who can still say that they produce Swiss chocolate.<\/p>\n

In terms of services, companies may use the \u201cSwiss made\u201d label if they own an actual decision-making site in Switzerland.\u00a0 This must be a strategic site in which the company\u2019s real, core activities are conducted, and not just a \u201cletter box\u201d company location. Business Monitor[1]<\/a>, a Swiss economic news company which provides industrial and commercial research and analysis services for Swiss companies, can, therefore, affirm their Swissness either abroad or in Switzerland.<\/p>\n

Depending on their marketing needs, the company can choose to either include the Swiss Cross in their trademark as a \u201cSwiss certified\u201d label or use it next to their brand without any trademark protection.<\/p>\n

If the \u201cSwiss\u201d label (or public symbols such as the Swiss Cross) is used illegally, the party responsible may be imprisoned for up to one year (five for a professional) or be required to pay a fine of up to 1,080,000 CHF[2]<\/a>.<\/p>\n

See part 1 of the article.<\/a><\/em><\/p>\n

For more information, you may contact us: trademark@alatis.ch<\/a><\/p>\n

[1]<\/a>https:\/\/business-monitor.ch\/<\/p>\n

[2]<\/a>Art. 61 ss LPM.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2882","post","type-post","status-publish","format-standard","hentry","category-trademark"],"yoast_head":"\nSwissness and brands: how can you affirm a true Swiss identity for a product or service? 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